| | By Stew Mayers Just when we thought that outdoor advertising tactics couldn't get any more innovative than blimps, in comes truck wrap , which places a new meaning to the phrase 'mobile marketing'. Companies started to realize the potential profitability of wrapping Trucks and other types of Trucks with colorful advertisements in vinyl after studies showed that around 96% of Americans travel each day, either as a passenger or as a driver. Indeed, everyone spends a lot of his or her time on the road; and what better way to reach this market than to place catchy marketing materials in media that keep up with their speeds |